Analysis of the Exhibitor Survey for CBB 2010

    During the 2010 CBB, the organizers conducted a questionnaire survey among the exhibiting companies, and through the survey, it can be seen that:
1. 29% of domestic enterprises and 42% of international enterprises were attending CBB for the first time, which reflects on one side the increasing prosperity and rapid development changes of China's liquid food technology and equipment market.

2.31% of domestic exhibitors and 55% of international exhibitors believe that the main factor that attracts exhibitors to participate in the exhibition is the influence of the CBB exhibition. 24% of domestic exhibitors and 23% of international exhibitors participate in the exhibition because of its very high quality of professional visitors. The influence factor of the exhibition ranks first among the main reasons for domestic and international exhibitors to participate in CBB. In particular, the influence factor of the CBB exhibition accounts for 55% of the main reasons for international exhibitors to participate. This reflects on one side that the reputation of CBB in the international liquid food and related fields is increasing.

    Exhibitors from both China and abroad hope to showcase their development and progress to the liquid food industry and related fields through the world-class exhibition platform of CBB, and expand their business in the liquid food market in China and the Asia-Pacific region.

3.During the preparation of CBB 2010, the organizer emphasized the promotion of the show. The feedback from the questionnaire survey of the exhibiting companies objectively reflected the success of the show promotion, which also provided a fundamental guarantee and value-added service for the exhibiting companies to achieve the best exhibition effects. According to statistics, 99% of domestic exhibiting companies and 94% of international exhibiting companies recognized the work of show promotion.

4. What is particularly noteworthy is that the technical exchange meetings held concurrently with this exhibition have reached record levels in terms of the number of participating enterprises, the number of sessions, and the quality. This not only reflects the technological progress in the liquid food equipment and related industries, but also reflects the current shift in market competition in China's liquid food machinery and related fields from price competition to comprehensive competition in terms of technology, quality, and service. The level of recognition of the technical exchange meetings held concurrently with this exhibition by domestic exhibitors reached 100%, with 77% expressing satisfaction; the level of recognition by international exhibitors reached 94%.

5. On the whole, the satisfaction rate of domestic exhibiting enterprises at the CBB exhibition was 98%, with 99% of them expressing their intention to participate in the next exhibition; the satisfaction rate of international exhibiting enterprises was 91%, with 95% of them expressing their intention to participate in the next exhibition.